THE STORY BEHIND ARCHITECTS OF HIP HOP
Sheinina Lolita Raj’s professional career began in the 1998 when she moved from Vancouver to Toronto. As an artist whose primary discipline is photography Sheinina turned to the music industry. “I wanted to collaborate with artists expressing in sound and enhance their voice through visual art.” Sheinina contacted the Art Director of Access Music magazine, who gave her a shot. Sheinina photographed Michie Mee for the cover and the Architects of Hip Hop that included, The Circle, Kardinal, Choclair, Rascalz and Saukrates for the feature. The groundbreaking conceptual contemporary fine art photography launched Sheinina’s career as a Hip Hop photographer. She continued to work in the emerging genre and created album art for Maestro Fresh Wes, Ghetto Concept, 2Rude, Baby Blue Sound Crew and Blacklisted.
Sheinina’s Hip Hop photography has been published by LA Rap Pages, The Source, Wall Street International, Toronto Now, Globe and Mail.